clients

Bill Parcells
Executive VP Football Operations - Miami Dolphins

BIO

Every quarter-century or so, the world of football brings us a true legend. Allow us to introduce Bill Parcells. He is one of only four coaches in NFL history to have led two different teams to the Super Bowl and the first in history to guide four different teams to the playoffs. Parcells has had 13 winning seasons and ten playoff berths. His 183 career victories leave him with more winnings than any active coach in the NFL. He is a two-time NFL Coach-of-the-Year.

Marketability

Determined. Driven. Detailed. Bill Parcells' remarkable career has made him one of the country's most recognized sports figures. In contrast to his tough coaching-style, Parcells enjoys showing his softer, humorous side on the marketing front. Add to that an outgoing personality with a quick wit and charisma-to-burn and it's easy to see why he's constantly in demand. Parcells enjoys being a spokesperson and has represented such companies as Apex One, Backyard Drills, Bumble Bee Tuna, Casual Male, CBS Corporation, Dunkin' Donuts, Frito-Lay, General Motors, LCI International, Lechmere, MCI, Mforma, NBC Sports, New York Stock Exchange, Ocean Spray, Reality Games, Shell Oil, Slim-Fast, Tri-State Cadillac and The Wiz.

Career Accomplishments

Parcells' head coaching career began in the NFL with the New York Giants in 1983. In just three short years he was honored with the NFL Coach of the Year Award having led his team to a Super Bowl victory. He received the honor again in 1986.

Parcells is one of only three coaches who can claim two Super Bowl Championships (XXl and XXV with the Giants).

He made his third Super Bowl appearance (XXXl) in 1996 with the New England Patriots and led the New York Jets to the 1998 AFC Championship game.

His teams have finished either first or second in their division 13 times.

Over his career, Bill Parcells has accumulated a 183-138-1 career record.

Personal

Born in 1941, Bill Parcells enjoys family time with his three adult daughters, Suzy, Dallas, Jill and his grandchildren.

Parcells' playing resume lists quarterback at River Dell High in Oradell , New Jersey and linebacker at Colgate and Wichita State. He was also an excellent high school baseball and basketball player.

Parcells has authored three books, "The Final Season: My Last Year as Head Coach in the NFL", "Finding a Way to Win" and "Parcells: Autobiography of the Biggest Giant of All."

Parcells has worked as a football analyst for NBC Sports, ESPN and Sporting News Radio. Most recently, he signed a four-year contract with the Miami Dolphins to become the team's executive vice president of football operations.

Industry Overview

NFL Fans

67.2% of US Population are considered NFL fans and NFL is the number one spectator sport in the US .

NFL demographics: 57% male, 43% female with fairly even age distribution, with 25-54 age group accounting for 54% of the NFL fan base.

78% of NFL fans in the US have at least a High School diploma with 50% having some college or post-graduate education.

According to the ESPN Sports Poll, NFL Fans were more likely than the general U.S. Population to consider trying a company's brand or product due to sponsorship of an event they like to follow. They were also more likely to switch brands or remain loyal to brands that were sponsoring events they liked.

CONTACT

For more information, contact:

Legacy, LLC
407-705-3460 or
info@legacy-management.com

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